MTV India is the Indian version of MTV, a channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. MTV India is one of the oldest music television networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful there. MTV India is one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka. Most of the programming on the channel is in Hindi.
MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), reality television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars).
MTV India has its office in Vile Parle in Mumbai.
Video MTV India
Related Channels
In 2014 Viacom 18 launched MTV Indies an Indie Music and subculture channel.
In 2016 MTV Indies was replaced by music channel MTV Beats. MTV Beats is 24 hours music channel, Viacom 18's second "MTV" branded channel which will be completely dedicated to music and music related content while MTV India will air mix of Music, Fiction and Reality Content.
Maps MTV India
Music to reality
Of late MTV India has put a greater focus on reality shows(as MTV has internationally; as reality shows have become widely popular),
It has also ventured into youth-based fiction dramedies with India's first youth-based sitcom, MTV Reality Stars,
Programming
Currently broadcast
Formerly broadcast
The following shows have been broadcast on MTV India:
VJs
VJs serve as hosts of MTV shows. A few of the popular VJs are listed below.
Awards
The MTV India awards include the following.
See also
- MTV
- Nickelodeon India
- MTV Mandarin
- VH1 India
References
External links
- Official website
Source of article : Wikipedia
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